Bharti Airtel on Thursday unveiled its new logo and the new signature Airtel tune, composed by Oscar winner A. R. Rehman to mark its subscriber base crossing the 20- crore mark.“ Today as we expand on the global stage this new brand identity gives us the opportunity to present a single powerful and unified face to our customers, stakeholders and partners around the world. We now have 15 crore Indian subscribers and over four crore users in Africa, while the rest are in Bangladesh and Sri Lanka,” Bharti Airtel chairman and managing director (MD) Sunil Bharti Mittal said while unveiling its new ‘ global and youthful avatar’.
A R Rahman has given some changes to the trademark tune of Airtel making it more youthful and dynamic in line with the new visual identity. The earlier tune of Airtel was downloaded more than 150 million times which proves the strength of Rahman and Bharti. The new tune retains the essence of the original but uses an inspiring musical style, with a universal appeal, that will be loved by listeners the world over.
Earlier this year, the company had acquired the African operations of Kuwait’s Zain Group in 15 countries at an enterprise value of around Rs 50,000 crore ($ 10.7 billion). It is now the world’s fifth largest telecom company.
The re- designed logo would be for the Indian as well as overseas markets to bring operational synergy across the company’s business ventures. Although the company declined to share investment figures, it indicated that the branding exercise would be expensive. The brand launch in India will be followed by launches in Africa, Sri Lanka and Bangladesh.
2 comments:
airtel first build towers in rural areas. in our area new network providers like tata docomo, uninor build towers and give good coverage. but still Airtel coverage is very very poor. i'll use MNP and change to other network soon.
our area Rasipalayam near Sulur coimbatore district tamilnadu
gf
Post a Comment